Redcat Racing is focused on maintaining high margins for our resellers, dealers and distribution network. In recognition of the investment in time and resources required for our high-quality dealers to provide the level of customer service and product knowledge expected from our customers, Redcat Racing is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products. Redcat Racing has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Redcat Racing products. All Authorized Redcat Racing Resellers must agree to the terms and conditions of the following MAP Policy.
Redcat Racing’s MAP Policy Guidelines for Redcat Racing Products
MAP pricing for all Redcat Racing products can be found on your current price list. All Net Adjusted Prices must be at or above MAP for all Redcat Racing products if a MAP price has been established by Redcat Racing. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted. If there is no MAP price listed for a given item, then this policy does not apply to that item.
Resellers are also responsible for ensuring their Redcat Racing product pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP given the most recent publication of the price list. Redcat Racing’s MAP policy for all Redcat Racing products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.
From time to time, Redcat Racing may permit resellers to advertise MAP Products at prices lower than MAP. In such events, Redcat Racing reserves the right to modify or suspend MAP with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
Net Adjusted Price
“Net Adjusted Price” means the advertised price at which a Redcat covered product is offered by or on behalf of the dealer to an end user after applying all discounts, rebates, allowances, coupons or any other reductions advertised in connection with the covered product; excluding certain taxes and shipment charges paid by the customer; and giving effect to the value of free or reduced-price bundles advertised in connection with the covered product.
Net adjusted price for advertised bundles must be listed at or above the MAP of the Redcat vehicle plus dealer wholesale cost on the Redcat or Hexfly parts and or accessory items.
- Example: Shockwave and Starter Kit.
- (Shockwave MAP + at least dealer wholesale cost for the Starter Kit)
Free Offers Associated with Redcat Racing Product
Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.
All Redcat Racing Products Price Matching Policies
Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of Redcat Racing’s MAP Policy. Advertised price must always be at MAP or higher.
Redcat Racing products with MAP listed on online auction sites must have a Buy It Now price at MAP or higher. Redcat no longer permits traditional auction listings starting below MAP.
- A dealer cannot advertise a product for sale listed at MAP to include a free Redcat product such as a Shockwave priced at MAP with an included Starter Kit for Free. This would effectively
lower the selling price of the Shockwave by the price of the starter kit and would constitute a MAP violation.
- A dealer cannot offer a strike through, add to cart offer, click for lower price or other type of verbiage to allow the end user to see a price lower than MAP on the dealers or affiliates website.
- Coupons, discounts, rebates, allowances are not permitted on Redcat Racing MAP items, if the discount lowers the price below MAP. Furthermore, if the coupon/discount is site-wide or category-wide and applies a certain discount/rebate to the total shopping cart, Redcat Racing MAP products must be excluded from the coupon/discount offer.
- Dealers are free to sell Redcat Racing products at any price they choose. This MAP policy only pertains to advertised prices.
Failure to Comply with the MAP Policy
At the sole discretion of Redcat Racing, failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Redcat Racing products both direct as well as through distribution.
Redcat Racing will utilize the following steps to resolve MAP violations:
Any and all dealers selling Redcat Racing products which have not agreed to the Redcat Racing MAP Policy agreement are classified as Unauthorized Resellers.
For any dealer/reseller purchasing Redcat Racing products from distributors, this MAP policy will be in effect and distributors will be provided with a list of Unauthorized Resellers.
Violations from Authorized Resellers will need to be corrected within 24 hours of notification.
Redcat Racing takes MAP guidelines very seriously and reviews online dealer websites and auction sites to ensure rules compliance. If a violation is found, your dealer account will be suspended until the violation if fixed. If your dealer account continues to have MAP violations, Redcat reserves the right to delay account reactivation until further notice and in some cases, your account could be suspended indefinitely.
Redcat, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP policy at a price lower than MAP.
This policy supersedes all previous MAP policies and must be followed by all dealers, wholesalers, resellers and those that advertise Redcat products on any website, publication, newspaper or other media.
MAP Policy Confirmation Agreement
Redcat Racing places great value on the efforts of all resellers to represent our products and support their customers. Our MAP policy is intended to encourage competition for the sale of Redcat Racing products in a manner that is consistent with the long-term interests of our customers. Continuing to purchase from Redcat constitutes your agreement to this policy.
Report MAP Violations
If you see a MAP violation, please click HERE to report this violation.
If you have other questions please email email@example.com.